I'm often contacted by clients who are asking permission to post the pictures from their session or wedding on Facebook or on their blog, etc., so I thought it might be a good idea to do a blog post about it and give some tips for sharing your pictures on social media.
First off, my clients are free to share their pictures online! I actually love it when I see them change their profile or cover photo to a photo that I took. It's a little thing but it makes me excited. :-) They're investing in getting professional photos so I'm happy that they are making use of them!
I don't set any rules for sharing, but there some tips for making them look the best they can. I don't require clients to credit me for the pictures, but I always appreciate it when they do. :-)
Below are my thoughts on posting on the two most popular photo sharing sites, Facebook and Instagram.
Facebook: Facebook is pretty straightforward, and they are always changing their photo processing so you never know if it is actually going to look good. I used to give two folders of pictures, one optimized for FB and one for print, but I found that was too confusing and FB would probably change things around and the optimized files wouldn't really be any better after all. So now, I have found it just works the best to give only one set of files for print and use online and it works out great. If you feel inclined to credit the pictures, you can link to my website and/or tag my business page.
Instagram: This one has the most tips associated with it. Of course, I prefer that you don't apply filters over the pictures, because - really, you invested a lot in your photography, and I hope you hired me because you love my style. So the pictures will look their best left as is. I'm not going to send the police after you if you decide to put a filter on it, but it just isn't an accurate representation of my work after it has effects applied to it.
And then, there's the crop factor. Everyone knows Instagram displays photos in squares and that's expected and sometimes works. But there are some images that really are a lot better if you see the whole thing. And thankfully, there's a way to do that! The best apps that I know of for posting the full image to Instagram are Squaready (for iPhone) or Instagram No Crop/InstaShot (for Android).
When crediting pictures, you can tag/mention @kathryngracephotography, and you can also use the hashtag #kathryngracephotography.
I hope that gives you a start in maximizing your photos online!